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Field notes on B2B SaaS design.
Visual-first insights on decks, pages, and product storytelling — from the team shipping the work.
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Pitch decks
Every insight in pitch decks — newest first.
How to Design a B2B SaaS Pitch Deck That Closes a Series A in 2026
A field-tested framework for the deck that actually closes a Series A — narrative spine, slide order, proof density, and the design rules that earn partner conviction.
Read articleThe Traction Slide: Which Metrics Belong on a B2B SaaS Deck?
The traction slide fails when it tries to prove everything. Here is the edit pass we use before a partner meeting.
Read articleDesigning a Deck Appendix That Survives Investor Diligence
Treat the appendix as a product: navigable, numbered, and visually consistent with the main storyline.
Read articleSeries B Pitch Decks: When the Narrative Has to Shift
Series B is rarely 'the same story with bigger numbers.' Design has to reflect the new job the deck is doing.
Read articleFrom Demo to Deck: Repurposing Product Surfaces for Investor Decks
Live product surfaces are the most under-used asset in most B2B SaaS investor decks. Here's how to repurpose them — without falling into the screenshot trap.
Read articleThe 5-Slide Investor Storyline Every B2B SaaS Seed Round Needs
Five slides decide most B2B SaaS seed rounds. Here's the storyline they have to tell, what each slide must do, and the failure modes to design around.
Read articleBoard Decks: Making Financials Legible Without Dumbing Them Down
Boards read fast and punish ambiguity. Financial slides need editorial design, not just Excel export.
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