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Field notes on B2B SaaS design.
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Product visuals
Every insight in product visuals — newest first.
Product visuals
8 Apr 2026·7 min read
Product Visuals That Sell: A Framework for Annotated UI Storytelling
Annotated product visuals are the artefact that travels through a deal. Here's how we design them so buyers leave the room able to explain your product internally.
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24 Feb 2026·6 min read
Annotated Screenshots vs Diagrams: When to Use Each
Screenshots prove the product exists. Diagrams explain how it fits. Mixing them without intent creates mush.
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14 Feb 2026·5 min read
Before/After Visuals in B2B SaaS (Without the Cheese)
Before/after is a powerful pattern — and an easy way to look like late-night infomercial design.
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4 Feb 2026·6 min read
Storyboarding a Product Loom for Internal and External Audiences
A walkthrough is a short film. Storyboard it like one — beats first, screen capture second.
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