Product visuals
Before/after is a powerful pattern — and an easy way to look like late-night infomercial design.
Enterprise buyers are allergic to exaggerated contrast. Keep palettes neutral and label the axis of improvement explicitly — time, risk, or cost.
Use equal visual weight in both panels. Loud 'after' glow reads as manipulation, not proof.
Closing
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.
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Annotated product visuals are the artefact that travels through a deal. Here's how we design them so buyers leave the room able to explain your product internally.
Read articleScreenshots prove the product exists. Diagrams explain how it fits. Mixing them without intent creates mush.
Read articleA walkthrough is a short film. Storyboard it like one — beats first, screen capture second.
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