Infinite marquee logos, fake metrics, and three.js hero noise are shorthand for 'we have not decided who we are for.'
What to keep
- 1Case framing — problem, motion, outcome.
- 2Process in plain steps, not buzzwords.
- 3Contact that respects time — scoped intake, not 'coffee'.
Closing
Working on something where this applies?
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.