Strategy
Pricing is a decision surface. Hierarchy should answer 'which one is for us?' in one pass.
Buyers compare mid-tier features first. Design should make comparison scannable — aligned rows, consistent noun phrases, no hidden scroll.
One visual anchor — border, subtle background, or label — not three competing badges shouting 'popular'.
Closing
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.
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