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The One-Page Case Study Arc Enterprise Buyers Recognise

Enterprise case studies fail when they read like marketing fiction. This arc keeps them audit-shaped.

The One-Page Case Study Arc Enterprise Buyers Recognise — dgitl blog
Strategy
dgitl studioB2B SaaS design studio — decks, pages, and product visuals
8 Jan 2026·6 min read
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#case study design#enterprise sales#b2b proof

Buyers look for named roles, named metrics, and a timeline. Design should surface those before adjectives.

Layout arc

Left column: situation and constraints. Right column: deployment and outcomes. Footer: legal-safe quote attribution.

Closing

Working on something where this applies?

Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.