Strategy
Battlecards compete with Slack and the dialer. Design for glanceability, not completeness.
Reps will not scroll a long PDF mid-call. The card has to answer one question per view — who we beat and why, for this segment.
Fixed sections, fixed order, high-contrast headings. Treat colour as semantic — green for strengths, neutral for trade-offs, never red for competitors (reads petty).
Closing
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.
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