Reps will not scroll a long PDF mid-call. The card has to answer one question per view — who we beat and why, for this segment.
Visual system
Fixed sections, fixed order, high-contrast headings. Treat colour as semantic — green for strengths, neutral for trade-offs, never red for competitors (reads petty).
Closing
Working on something where this applies?
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.