Design without a signed category frame becomes taste roulette. The workshop output should be boring and legible — not clever.
Minimum artefacts
- Category definition paragraph.
- Words we do not use — with replacements.
- Wedge line that fits a hero and a deck title.
Closing
Working on something where this applies?
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.