A wall of grey logos reads like marketing theatre. A tight strip with one-line context reads like proof.
Three layout patterns that work
- 1Named strip — logo + one outcome phrase.
- 2Segmented rows — logos grouped by industry your ICP recognises.
- 3Single hero customer — one story beats twelve silent logos.
If you cannot defend a reference conversation for a logo, do not ship it above the fold.
Closing
Working on something where this applies?
Tell us the surface (deck, landing page, product visual, sales kit) and the audience that needs to be moved. We reply with a scoped proposal.